The recent news of the Google merger agreement with Fitbit has taken the tech world by storm. The tech giant has agreed to acquire the wearable tech company for a whopping $2.1 billion. While this acquisition is great news for both companies, it has also raised concerns among consumers and competition watchdogs regarding privacy issues.

The merger agreement will allow Google to expand its footprint in the wearable tech market and compete with its rivals like Apple, Samsung, and Huawei. With the acquisition of Fitbit, Google will be able to access its huge customer base and massive amounts of health data. This will enable the search engine giant to develop more personalized health and fitness services for its users.

However, some are concerned about the data privacy implications of this merger agreement. Fitbit has access to a wealth of sensitive information about its users, including their heart rate, sleep patterns, and other personal data. Google`s track record on data privacy has been under scrutiny, and this acquisition may provide the company with even more user data to mine.

To address these concerns, both companies have promised that Fitbit users` health data will not be used for Google ads. They have also said that Fitbit users will have the option to review, move, or delete their data. The companies have also assured regulators that the acquisition will not reduce competition in the wearable technology market.

Even though the merger agreement is still under review by regulators in the United States and other countries, it is expected to go through by the end of the year. Once approved, Google will have access to Fitbit`s customer base, and the company is expected to expand its offerings with more personalized health and wellness services.

In conclusion, the Google merger agreement with Fitbit is a significant development in the wearable tech market. While it will give Google access to a large amount of user data, both companies have promised to protect users` privacy. As this acquisition moves forward, it will be interesting to see how Google incorporates Fitbit`s technology and services into its existing offerings, and how this will affect the competition in the wearable tech industry.